The choice between a Connected TV (CTV) advertising agency and a self-serve platform depends on a brand's specific needs and goals. CTV advertising agencies offer comprehensive support and access to premium inventory, while self-serve platforms offer more control and flexibility with lower minimum ad spend requirements.

Learn about the key terms and concepts used in programmatic TV advertising, including terms related to targeting, measurement, and more.

Learn what programmatic advertising is, how it works, and the benefits it offers to advertisers and publishers in the digital advertising space.

Discover the best tools and services to protect your programmatic advertising efforts from ad fraud with this informative blog post. Learn about the leading solutions for detecting and preventing ad fraud, ensuring the success and security of your campaigns.

Understand the difference between a Demand Side Platform (DSP) and a Supply Side Platform (SSP) in digital advertising with this comprehensive blog post. Learn how these platforms interact in the programmatic advertising process and the unique benefits they offer to buyers and sellers.