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Frequently asked questions
What is Connected TV (CTV) advertising?
Connected TV Advertising is a digital marketing strategy that involves delivering advertisements directly to users on connected television devices, such as smart TVs, game consoles, streaming sticks and other OTT (over-the-top) devices.
These advertisements are delivered through a variety of channels and platforms, including video-on-demand, live TV and streaming services.
How does Connected TV (CTV) advertising differ from linear (traditional) TV advertising?
Linear (traditional) TV advertising is delivered through a broadcast signal and is limited by a predefined audience. In contrast, Connected TV (CTV) advertising is delivered over the internet and can be targeted directly to specific audience segments based on factors such as age, location, interests, and behaviors. Additionally, Connected TV (CTV) advertising provides advertisers with more flexibility, including real-time reporting, programmatic buying, and audience targeting capabilities.
What is a self-serve advertising platform?
A self-serve Connected TV (CTV) advertising platform is an online platform that allows advertisers to manage their own advertising campaigns on connected devices. A self-serve platform such as brandhalo provides advertisers a user-friendly interface that enables advertisers to create, launch and monitor their own campaigns without the need for manual intervention from the platform provider.
The self-serve model allows advertisers to take control of their own campaigns and have the flexibility to make changes on the fly based on their advertising goals and budget. A self-serve provides tools for target audience definition, creative development and performance reporting, allowing advertisers to get the most out of their advertising efforts.
What is a Demand Side Platform (DSP)?
A Demand Side Platform, or DSP, is a sophisticated technology that empowers advertisers and media buying agencies to purchase digital advertising inventory through programmatic means.
In short, it allows access to automated bidding on a variety of ad inventory types. This includes display, video, mobile and search ads from a diverse array of publishers.
By utilizing a DSP, you can streamline your advertising campaigns, reach your target audience more effectively and optimize your spend in real-time.
Are there monthly minimums advertisers need to meet?
Pay as you go! There are no restrictions on your advertising spend and you're free to adjust your budget as needed.
Additionally, there's no requirement for long-term contracts or commitments and no upfronts. This allows you to easily and efficiently manage your advertising campaigns on your own terms.
Start advertising on Connected TV devices. Sign up for free today!