Difference Between a DSP and SSP

Demand Side Platform vs. Supply Side Platform

A demand-side platform (DSP) is a platform that allows advertisers to buy ad space on various websites and mobile apps through programmatic advertising. A DSP enables advertisers to manage their programmatic ad campaigns and bids, and to target specific audiences based on their interests, behaviors, and demographics.

A supply-side platform (SSP), on the other hand, is a platform that enables publishers to sell ad space on their websites and mobile apps through programmatic advertising. An SSP allows publishers to manage their inventory, set pricing for their ad space, and to target specific advertisers based on their needs and preferences.

In summary, a DSP is a platform that is used by advertisers to buy ad space, while an SSP is a platform that is used by publishers to sell ad space. Both DSPs and SSPs are essential components of the programmatic advertising ecosystem, and they work together to facilitate the buying and selling of ad space in real-time.

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