What is a Supply Side Platform (SSP)?
A supply-side platform (SSP) is a platform that enables publishers to sell ad space on their websites and mobile apps through programmatic advertising. An SSP allows publishers to manage their inventory, set pricing for their ad space, and to target specific advertisers based on their needs and preferences.
What is the Cost to Use a Supply Side Platform (SSP)?
The cost to use an SSP varies depending on the platform and the specific services that are offered. Some SSPs charge a flat fee for access to their platform and tools, while others charge a percentage of the ad revenue generated. Some SSPs also charge additional fees for services such as targeting and optimization, as well as for data and analytics.
In general, publishers can expect to pay a combination of fixed and variable fees when using an SSP. The exact cost will depend on the specific platform, the services that are offered, and the publisher's individual needs and goals. It's important for publishers to carefully research and compare different SSPs to find the platform that best meets their needs and budget.
Supply Side Platforms List
- Google Ad Manager: A cloud-based SSP and ad server by Google, it is a comprehensive platform for managing and monetizing ad inventory.
- AppNexus: A subsidiary of AT&T, AppNexus provides a robust SSP for publishers and offers access to a large pool of demand sources.
- OpenX: An open source SSP that provides a variety of solutions for publishers, including header bidding, mobile monetization, and video advertising.
- PubMatic: A leading independent SSP, PubMatic offers a suite of products for publishers, including programmatic advertising and audience discovery solutions.
- SpotX: A video-focused SSP that offers programmatic advertising solutions for publishers and media owners.
These are just a few examples of the many SSPs available. The popularity of a particular SSP can vary depending on the size of the publisher, the types of ads they serve, and their specific needs and goals.
